24th Annual DR PEPPER SONIC GAMES
July 21, 2017
The competition field continues to narrow as SONIC® Drive-In (NASDAQ: SONC) announces the Top 50 nationwide drive-in crews advancing to the semifinal round of the brand’s annual training competition, the DR PEPPER SONIC GAMES. The nine-month competition seeks out the best performing drive-in crews from every corner of the country and encourages friendly competition among their peers.
The group of 50 crews will be narrowed down once more to the Final 12 before traveling to the national finals at the annual SONIC Convention in Denver, Colo. this October.
“Reaching the semifinal round of
the competition is no easy feat, and we could not be more impressed with the
quality of the crews we have making it to the top 50 this year,” said Diane
Prem, Vice President of Operation Services at SONIC. “In recent years, the DR
PEPPER SONIC GAMES competition has grown into an important training tool for
our crews that allows them to perfect their skills at the drive-in while
delivering exceptional customer service.”
One of this year’s top crews is the Celina drive-in as they continue to rise above the competition and look to take their team to the next level of the Games with an invitation to compete in Denver this fall.
“I couldn’t be prouder of our Celina team. They continue to go above and beyond to provide our guests with an unforgettable experience every time they visit the Celina drive-in,” said Rick
Fee/Houchens Industries, Director of Operations. “We’re lucky to have a training system like the DR PEPPER SONIC GAMES in place to keep us motivated day in and day out.”
Throughout the competition, the
crews participating in the DR PEPPER SONIC GAMES take on challenging team and
individual competitions in their local market. The competition spans nine
months and tests crewmembers’ expertise in all areas of SONIC service through a
series of challenges and learning modules.
“As the sole sponsor of the Games for the past 24 years, our team looks forward to the competition each year,” said Blaine Wood, Director of Sales for Dr. Pepper. “The Top 50 crews have worked very hard to get to this round, and we are honored to be part of SONIC’s continued commitment to making every drive-in experience a memorable one.”